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How to create an effective call to action

How to create an effective call to action

We all get those emails that let us "Shop now" simply by clicking on a link. We also see those buttons that state "Free Download." They encourage people to follow through to companies' websites or more premium content. As a small business...
How to create an effective call to action

Are freebies really worth it?

Everyone loves free things. Most of the time, it doesn't matter if you have to provide your email address or purchase another item to get it. Anytime something comes at no cost is a good one for consumers. However, can the same be said for the businesses that...
How to create an effective call to action

4 ways to recruit and manage millennials

This year's college graduations have brought more millennials into the workforce.  In approximately the next decade, all of them will have entered the so-called real world. However, they are different from their older counterparts. They have different goals,...