My bank has an amazing purpose.
We’re not just in the banking business; we’re in the people business. We deliver an uncommon commitment to service and solutions. That’s our vision, and it’s a path that satisfies our customers and fulfills our team members. We’re heading into the future with our eyes on service. We set ourselves apart by creating value—for you, our valued customers. This vision is what separates us from the rest. We are committed to helping people and making a difference. This is why we hope you say, it’s “my bank.”
My bank makes a DIFFERENCE.
My bank is HELPFUL.
We form helpful relationships.
We model helpfulness. We build helpful relationships. Our idea of service has no beginning or end. We’re on a mission to enrich the lives of our customers and team members through excellent service and creative solutions, modern values and old-school friendliness, hard work and dedication. Like the people we serve, we live, work, volunteer and support our local communities, and simply enjoy being helpful. We’re here to build helpful community relationships that last a lifetime.
We act on our values.
- Model helpfulness.
- Yield to the customer.
- Be passionate.
- Adapt solutions.
- Nurture trust.
- Keep it personal.
Awards & Recognition
2020 Reader's Choice
Favorite Local Bank
Cumberland Times News
2019 Local Favorite BANK OR CREDIT UNION
Awarded November 2019 by Deep Creek Times
Strongest Financial Institution in the Nation
Awarded March 2019 by Bauer Financial
First United is my bank for life.
My bank is ACCOMMODATING.
We yield to the customer. We take the time to listen and be curious, go the extra mile, and serve you well. At First United, we pause, look, watch and learn. We first slow down to understand you well, knowing each person and situation is unique. Then, we work to find a solution, look for opportunities, offer guidance, create a meaningful experience, and please you by doing more than what’s expected.
My bank is PASSIONATE.
We are passionate about people.
We’re passionate. Serving is inspiring. We’re all about serving people, fulfilling dreams and creating better lives. We are in the business of helping people accomplish things they can’t do on their own. We support the creation and growth of businesses. We make the community a better place. We foster long-term relationships. And we’re maintaining the tradition of a community bank that’s played a vital role in customers’ lives since 1900. It feels really good to feel passionate about what we do and who we help.
My bank can CUSTOMIZE.
We like to craft a unique solution.
We adapt solutions. We are a trusted advisor. We listen well and customize. We see people as individuals. We’re flexible. Because we are confident, and believe in ourselves and our bank, we are able to deliver a refreshing level of customization. Respectful teamwork empowers us to satisfy all of your needs. And because we are passionate about people, we know that the right solution will have a positive effect. We find only those answers that enable you to better enjoy life and foster our community’s prosperity.
My bank is TRUSTWORTHY.
We are trusted advisors.
We nurture trust. We are knowledgeable experts. At First United, we take advantage of every opportunity to improve skills, grow personally, pursue intellectual advancement and refine our emotional intelligence too. We are focused on achievement, and are rewarded and recognized for superior service and personal development. So we work together as a team to earn each other’s respect and be trustworthy. You are counting on us, and we take that responsibility seriously.
Chairman of the Board, President and CEO
My bank is PERSONAL.
We offer that personal touch.
We keep it personal. It makes a difference. At First United, we are curious and caring, wanting to know you firsthand, and understand your financial and personal goals. We are family oriented, so we like to get to know each other well too. We are passionate about helping find solutions to challenges. This highly individualized approach to banking shows that we still hold onto the ideals of trust and friendship, experience and compassion, priorities and purpose.
My bank is MY PARTNER.
We are all in this together.
We pledge to live by these values we’ve shared with you, and to provide the support and resources that you need to deliver on our promises. By embracing these values in our daily activities, where our unique talents and passions expand, we want you to be able to notice the difference, value the experience, and say, “That’s my bank—my helpful, trusted partner for life.”
Talk to one of our Hometown Experts in Community Office near you.
My bank INSPIRES ME TO INSPIRE OTHERS.
We love to see you shine.
To enrich the lives of everyone in our community, let’s unite and work together as a team committed to a common goal. After all, we’re called First United. We are all innately passionate about being here for people, helping this community succeed and sincerely wanting to be a part of every solution. Carefully cultivated relationships, uncommon service and a dedication to customize solutions set us apart, impact this community’s future and make people want to say, “That’s my bank!”