Blog
Why you should do your own PR
While it can be easy to hire a PR firm, that decision comes with some drawbacks.
Why do you need an HR department?
With too many people handling recruitment and goals, your business will lose some of its efficiency, which is why you need an HR director.
Are You Ready to Meet Your Goals?
By sitting down and working out a plan and your level of commitment to all your goals, you’ll be able to approach them when you’re more prepared.
What Does Your Office Space Say About You?
Just like someone’s home can say a lot about the person that lives there, a company’s office provides endless information about the culture and the people who work there.
What Can You Do When You Go Over Budget?
When the minuses start piling up and the pluses disappear in your business banking account, it’s time to reevaluate your spending.
Don’t present; converse with your audience
When it comes to standing in front of a crowd, don’t talk at people. The audience wants to be part of the conversation.
4 ways to ensure your business runs without you
There will come a time where you’ll no longer be running your business. Whether that’s selling it or retiring, you’ll need to have a plan in place to make sure the company manages without you.
4 ways to wake yourself up in the morning
We all have those days where we just can’t seem to keep our eyes open. However, with a few changes to your morning routine, you’ll be able to wake yourself up enough to finish the day.
How is your commute affecting your health?
Research has found that traveling to and from work can negatively impact your health. However, there are measures you can take to reduce the stress of commuting and improve your overall well-being.
4 mistakes you’re making with your website
Consumers turn to the Internet for everything, from product reviews to online shopping. Your website should be easy to use to get people to visit your page.
How do unhappy employees affect your company?
Employees can cause a plethora of problems for businesses when they’re not engaged at work.
How to target the right audience with your marketing
When you’re a small business, it can be hard to go up against your larger competitors. However, that doesn’t mean you don’t stand a chance as long as you market to the right people.
4 tips for starting a business
With 2015’s Small Business Week coming to a close, you should consider what convinced you to start a business of your own and what makes you continue every day.
4 ways to make yourself memorable
Your company depends on its uniqueness. You need to be able to draw people in and convince them to come back.
Eliminate unconscious bias from your recruiting process
The words and phrases you use in jobs descriptions can actually limit the job pool.
How do you balance your job and your outside life?
Full-time jobs may not leave you with much free moments outside of the office, but that doesn’t mean you can’t find a way to balance work and family.
Why you should create an innovative workplace
To create an innovative workplace, you must encourage and embrace individuality.
How should you handle a PR crisis?
With any business, there’s always the possibility of something going wrong and negatively impacting its reputation. No matter what created the issue, you’ll have to deal with the problem quickly and efficiently to curtail the situation.
Why redesigns can be a bad idea
People want simple, fast and convenient. However, that doesn’t mean you should change your business’s website or product to fit in with everyone else.
How to be a leader instead of a boss
There’s a big difference between being a boss and being a leader. By embracing a more encouraging, teamwork-based mindset, you’ll be respected instead of feared.
Why you’re marketing your product wrong
There’s a right way and a wrong way to promote your product. However, there’s a fine line between the two.
Why volunteering is good for business
Volunteering, either your time or money, comes with countless benefits for both your company and your neighborhood.
How to handle unsatisfied customers
Every company gets the occasional upset consumer, so it’s important to know how to handle them.
4 Reasons You Should Partner Up With Other Businesses
When it comes to starting a small company, it can be hard to gain the attention of consumers. However, with the right partnership, business will be booming.
Should you start an internship program?
There are always college students searching for internships. However, there are a few questions you should keep in mind before you decide to offer up positions to those aspiring workers.
4 Ways To Increase Customer Participation
In today’s technology-driven world, creating an online community is essential for succeeding.
The do’s and don’ts of problem solving
Learning how to deal with problems that arise can ease your stress and calm everyone at the office.
4 qualities to search for in a supplier
Through careful consideration and research, you’ll be able to find a supplier who fits all your needs.
3 reasons meetings should be abolished
Meetings are dominant in the workplace, but are they really necessary?
How To Increase Employee Retention
With the right methods, you’ll be able to increase employee retention and hold on to your favorite staff members longer.
How dangerous is procrastination?
We all suffer from that bad habit called procrastination. However, a new study has found that that rush of adrenaline that comes with pushing deadlines isn’t good for your health.
Why You Should Embrace Failure
The only way to improve is through trial and error, which is why you shouldn’t shirk your failures, but embrace them.
Starting a business without money
There are various ways today to get your company off the ground, even if you don’t have money of your own to do it.
Promoting leadership in your company
As baby boomers start to retire, the need for new leadership becomes a necessity. However, that might be a problem.
4 ways to create consumer-friendly videos
Video content is great for capturing your audience’s attention while providing valuable information.
Freshen up your workspace for spring
Spring is the perfect time to give your office a revamping.
Should you switch to the cloud?
The cloud provides a place for users to store their files, from Word documents to graphics, online. However, it’s not ideal for everyone, so it’s important to consider your choices.
How to create a successful brand for your business
In order to drive traffic to your business, you need to be able to communicate who you are and what you’re all about to potential customers through a personal brand.
Creating gender equality in the workplace
More than 50 years after the Equal Pay Act was passed, women earn 77 cents for every dollar for men. Equality in the workplace still has not been reached.
Get your workers into shape
Remaining sedentary all day isn’t healthy for your employees or your company, so get your workers in shape.
Interviewing potential employees
Finding the right employees for your company can be trying – job postings can leave you with more resumes than you know what to do with. If you’ve never done an interview, using the right process and questions can weed out unqualified applicants.
Protect your company from hackers
With an ever-growing technological world, protecting both your company’s and your clients’ information is of the utmost importance. While not every method is foolproof, there are ways that will help you keep your data safe.
Email guidelines: the proper way to handle online communications
While we use email for a variety of reasons, from querying other businesses to quickly replying to a coworker, there are right and wrong ways to handle this form of communication.
How to effectively communicate with your staff
In order to keep an efficient and happy work environment, you need to be able to communicate with your employees about anything that comes up.
Employee benefits that won’t break your bank account
As a small business owner, you won’t be able to afford some of the same benefits that larger companies can, but that doesn’t mean you can’t show your appreciation.
Create a Website Consumers Will Want To Visit
From online shopping to information hunting, consumers visit companies’ websites for a plethora of reasons. As a small business owner, it’s important for you to create a page that will drive traffic to your website.
Protecting yourself from fraud
In today’s technological world, all of our information is stored online or on a card. By taking proper precautions, you can protect yourself from fraud.
Embrace Your Employees’ Creativity
Some of the greatest products come from employees’ original ideas as opposed to business-centric thinking. That’s why it’s important to foster your workers’ creativity instead of squash it.
Protect your business from melting snow
The warmer weather of spring brings melting snow that could damage your business. While you can’t prevent flooding, you can take proper precautions to protect your building.
Why you should create an educational workplace
Owning a small business and managing a staff provide you with perfect opportunities to increase your and your employees’ knowledge.