There are millions of users on Facebook, Twitter, Tumblr and Instagram, which means you have just as many opportunities to get your company's voice heard. If you're not active on social media, you're missing out on a plethora of chances to reach out to consumers. The number of likes and follows on your pages don't matter if you're not creating content. To optimize your presence on social media, you should try the following:

1. Do it often
To truly be active on your pages, you need to post every day – multiple times, if possible. Anytime you create new content, it needs to go on all your accounts, Entrepreneur claimed. Share your article that day, the following day and even at other points throughout the next few weeks. However, don't only post when you release a new product or service, The Startup Magazine explained. People don't want to be sold to. When you offer content that explores other topics in the industry, you'll have a much higher return rate.

2. Add some personality
Consumers don't want to feel like they're talking to a computer. They prefer communicating with other people. However, they aren't going to get that if you don't add some charisma to your social networking sites. Establish your company's tone and style before you begin and make sure you stick with it across all platforms, the source suggested. Don't be afraid to let your employees use their names when replying to customers. When consumers can talk with other people, they'll be more likely to comment on things you post.

3. Switch up content
Certain types of posts will attract different users. Some may prefer articles while others like videos or images. You'll want to embrace a variety of formats to appeal to a large audience. If you share a blog post one day, upload a picture the next. However, you may want to embrace visuals more than written content, according to Entrepreneur. Photos generate 53 percent more likes on Facebook and YouTube has more than 4 million views per day. While you should post a wide range of content, it wouldn't hurt to use one format more than others.

4. Be active
Just because you're on social media and sharing content doesn't mean your job stops there. You want people to have conversations on your pages and not just drop by to check out new posts. As the person who runs the accounts, you'll need to facilitate discussion between you and your followers. Offer your opinions, reply to comments and ask questions to get people talking, The Startup Magazine suggested. You should also start commenting on other companies' pages and blogs to establish yourself as an industry leader.

5. Join groups
Your pages are great for talking to your own customers, but they may not reach people who don't follow or like your company on social media. This is where groups come in. LinkedIn, Facebook, Google+ and Twitter all have the options to join niche pages. When you participate in them, you may be able to find people who don't follow you but who are interested in the industry, Entrepreneur explained. While you should actively post and comment, be sure you don't spam the group pages with your content or products.

6. Hire someone
If you're not really sure where to start with social media, you should hire a specialist. While you'll have to work it into your financial plan, you'll be able to leverage your profiles with some help, The Startup Magazine said. By doing this, you can focus on other aspects of your company and let someone else handle the online responsibilities.

Running your social media pages can seem like a lot of work, but it'll be worth it in the end if you go about it correctly.