When you first applied for a job, you had to ensure everything about you was unforgettable. Your resume had to be creative, your clothing presentable and your answers seemingly unrehearsed but perfect all the same. You made every attempt to stand out. When it comes to running your small business, you should act no differently. Your company depends on its uniqueness. You need to be able to draw people in and convince them to come back. With the following tips, you'll be able to do just that:

1. Tell a story
You want consumers to know that you're not just about selling products (even though adding to your business banking account is a main goal). You're there to create an experience, according to Ologie. Consider how your company came about. What are your values? How about your goals? Who do you want to attract? From there, narrow it down to one sentence. From there, a phrase. If possible, cut it to a word. That final term is what your company is about and what you want to get across to your customers. Red Bull is about adventure while Apple conveys simplicity, the source said. When consumers think of your brand as an experience, they're more likely to relate to you and want to return.

2. Say thank you
Once you've got customers in the door, you want to make them stay. Don't be afraid to show your appreciation, Business Insider explained. Offer discounts, have sales or provide free items. Nothing gets people in the door better than giving them things at no cost to them. Dunkin' Donuts excels with its free ice coffee day and several stores around the holidays offer huge price cuts. However, you should be careful with what you offer, according to the source. Gifts that are too big can seem like bribes. Keep it small and keep it simple, and your customers will appreciate you all the more for it.

3. Listen
Your consumers will feel like they're respected when you take an interest in what they have to say. It doesn't matter if it's a complaint, a suggestion or just general chitchat. You should be paying attention to the conversation regardless. People like to talk about their interests, according to Fast Company. Be open to talking, ask questions and actively listen. However, don't be pushy. Too many questions may push people away.

4. Follow up
If you've had a meaningful conversation with someone, whether it's a client or someone else in your industry, don't be afraid to reach out afterward. Following up will show that you were paying attention to the conversation and that you appreciate them taking the time to speak with you, Fast Company explained. Send them an article related to what you talked about or just say thank you. Whatever you do, they'll be glad to hear from you. However, if it's a client, don't force your product on them in the follow up. If they feel pressured, they'll be turned off from your company.

You want consumers to become frequent visitors to your business, and the only way to do that is to make yourself memorable. Be open, be friendly and be original.