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How should you handle a PR crisis?

How should you handle a PR crisis?

With any business, there's always the possibility of something going wrong and negatively impacting its reputation. You may have to recall your product or maybe something didn't perform as it should. No matter what created the issue, you'll have to deal...
How should you handle a PR crisis?

Why redesigns can be a bad idea

In today's technological age, companies need to find new ways to keep up with the ever-changing expectations of consumers. People want simple, fast and convenient. However, that doesn't mean you should change your business's website or product to fit in...
How should you handle a PR crisis?

How to be a leader instead of a boss

At the helm of a company, you oversee any behind-the-scenes work and your employees. However, that doesn't mean you're not part of the team. There's a big difference between being a boss and being a leader. By embracing a more encouraging,...
How should you handle a PR crisis?

Why you’re marketing your product wrong

There's a right and a wrong way to promote your product. However, there's a fine line between the two. You need to be able to still get word of your item or service out to the public without forcing them to take the information. Consider the do's and...
How should you handle a PR crisis?

How to handle unsatisfied customers

You have a client on the phone. By his or her tone, you can tell he or she is clearly unhappy. However, as a small business owner, it's your responsibility to take care of the situation. Every company gets the occasional upset consumer. It's...