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Barking Up the Wrong Tree: How to Recognize Pet Scams

Sep 17, 2026 | Security | 0 comments

Avoid pet scams

Scammers are increasingly using our love for animals to trick people into sending money or sharing personal information. The Federal Trade Commission (FTC) warns that these schemes often rely on urgency, emotional manipulation, and new technology like AI-generated images and videos to appear convincing.

Here’s how these scams typically work and how to protect yourself:

 

Common Pet-Related Scams

  • Fake “emergency” calls about your pet: Scammers may pretend to be a veterinarian, animal hospital, or even law enforcement, claiming your pet has been found injured. They might use stolen or AI-generated images to make the situation seem real. A major red flag: they insist on immediate payment using gift cards, wire transfers, cryptocurrency, or payment apps, methods the FTC says scammers frequently demand because they’re hard to trace.
  • Fraudulent animal charities and shelters: Some scammers pose as legitimate rescues or shelters, using fake websites and stolen pet photos to ask for donations. The FTC recommends researching any organization before giving, including verifying the charity and using tools such as reverse image searches to check whether photos are being reused elsewhere.
  • Fake prizes tied to past donations: You might be told you “won” something because you supported an animal cause. But if you’re asked to pay a fee to claim the prize, it’s a scam. According to the FTC, legitimate sweepstakes never require payment to collect winnings.

 

How to Stay Safe

  • Pause before acting: Scammers rely on panic and urgency. Slow down and verify the situation.
  • Check payment methods: Requests for gift cards, crypto, or wire transfers are strong warning signs.
  • Do your research: Confirm organizations and verify images before donating.
  • Talk it out: Get a second opinion from someone you trust before sending money.

 

Report Suspicious Activity

If you encounter a scam, report it to the FTC at ReportFraud.ftc.gov. Reporting helps protect others and supports ongoing enforcement efforts.

By staying alert and informed, you can help protect yourself — and your love for animals — from fraud.