When it comes to fraud protection, Americans trust banks more than any other industry, a new survey says.
The national survey from Morning Consult, conducted on behalf of the American Bankers Association, revealed that Americans trust banks by a 5-to-1 margin over the next closest option.
When asked which type of organization they trust most to keep them safe from fraud, consumers overwhelmingly chose banks (45%) over non-bank fintechs (9%), healthcare providers (7%), the government (7%), cryptocurrency companies (2%), major retailers (2%), and telecom companies (1%). These findings were shared during the ABA’s 2026 Washington Summit.
At a time when fraud attempts continue to evolve and grow, we’re grateful that our First United Bank & Trust customers and communities see and feel the work we put in every day.
“We’re incredibly honored that people recognize banks, especially community banks like ours, as leaders in safety and security,” said Jason Rush, President and CEO of First United Bank & Trust. “Protection isn’t just a feature we offer; it’s a commitment. Our teams work every day to safeguard our customers, their information, and their financial futures.”
Fraud Is Everywhere … and People Are Noticing
The survey also highlighted how common fraud and deceptive content have become online.
- Three-quarters (76%) of Americans say they’ve seen ads or messages on social media they believe are fraudulent.
- Three in five have received a fraud alert from their bank flagging suspicious activity
- 96% found those alerts valuable.
These numbers reinforce what we hear from our own customers: Staying informed and protected matters more than ever.
Banks Are Delivering Peace of Mind
Trust isn’t given; it’s earned. And the data shows banks are doing exactly that.
- 85% of Americans with a bank account say they are satisfied with their primary bank.
- Three in four believe their bank does more than any other type of business to protect them from scams and fraud attempts.
A Commitment Backed by Data
Morning Consult conducted the online survey from Feb. 21-25, 2026, collecting responses from a weighted national sample of 4,456 adults. The margin of error is plus or minus 1 percentage point.
And while the numbers are impressive, we know the real work happens one customer at a time.
At First United, we’re continuing to invest in tools, technology, and people who help keep our customers safe. Because trust isn’t something we take lightly; it’s the foundation of everything we do.
To learn more about how we protect you (and how you can protect yourself), visit MyBank.com/security.
To learn more about scam prevention campaigns from the American Bankers Association, visit: BanksNeverAskThat.com and PracticeSafeChecks.com.