Setting up a community bank presence on Twitter is unlikely to garner the same number of followers as more established big-name financial institutions – but in a way, that might be beneficial, notes the Philadelphia Business Journal.
Banks can use Twitter to provide financial tips, encourage community involvement and promote their own financial services. Although tweets themselves are limited to 140 characters, there's always the option of linking back to the bank's website to provide more information.
Twitter is also a useful tool for customers looking to connect with their banks on a personal level. For busy small business owners looking for answers to simple questions, the social networking site is a great port of call.
It's important not to provide personal information via Twitter – such as contact details or the number of your business banking account – but if necessary, banks can switch communication channels and ask you to call them or visit their nearest location.
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