First United Bank & Trust announces the launch of an entirely new checking account lineup. These unique accounts are aimed at simplifying customers’ financial lives while also providing additional benefits, savings and protections. Beginning June 4th, two new membership accounts, YouFirst Checking and YouFirst Plus Checking, will be available to customers. The bank will continue to offer a basic, no minimum balance requirement account, as well as a simple interest-bearing checking account.
“We’re very excited for the launch of this, our most innovative checking account. This powerful solution enables us to stay relevant and up-to-date. YouFirst includes the financial services that customers expect from us, to help manage their daily banking needs, while also providing multiple ways to save money,” said Carissa Rodeheaver, CEO, President and Chairman of the Board.
For a small monthly or discounted annual membership fee, both of the “YouFirst powered by BaZing” subscription accounts will offer a number of time saving and simplified banking solutions such as: unlimited mobile deposits, person-to-person transfers, stop payments and one free overdraft per year. Additionally, members of either of these new accounts will have exclusive access to a mobile app with valuable coupons for shopping at local and national retail stores and dining, as well as discounts on health and wellness services like prescriptions and contact lenses. This membership service will even be capable of replacing or supplementing protection benefits that customers need: roadside assistance, cell phone protection and identity theft restoration aid.
As an added community benefit, local businesses have the opportunity for free advertising within the YouFirst mobile app. Participating merchants are able to create and update real-time discounted offers to generate awareness for their businesses and drive new customers and foot traffic to their stores. The new, location-aware app will assist YouFirst members with alerts to those nearby deals and offers from participating local and national businesses. Any local business interested in joining this service is encouraged to visit online to learn more about this opportunity.
Rodeheaver stated, “Helping business owners is one of our top priorities at First United. Offering a service, such as YouFirst, that gives our local business community more exposure and support is exactly the kind of thing that First United wants to do to help our community thrive.”
To learn more about this new product offering from First United, or to open an account online, visit MyBank.com/YouFirst, stop by any local community office or call the First United Customer Care Center at 1-888-692-2654 until 10 p.m. on weekdays.