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How small businesses owners can define a target market

3 tips for avoiding bad hires

Make sure your hiring process is flawless, because if it isn't, it could cost you later on. A survey by CareerBuilder found that 27 percent of U.S. employers had made a bad hire that cost the company in excess of $50,000. Here's a financial tip, in...
How small businesses owners can define a target market

Manage a diverse business successfully

Every business, from the largest to the smallest, has a diverse group of employees. Everyone has a different personality, and even small businesses have a group of people that run the gamut from the easy-going to the hard to work with. The trick is figuring out a way...
How small businesses owners can define a target market

Make online marketing work for a small business

Nearly every business owner understands the need for a strong online presence. The internet is a great tool for reaching most consumers, and just having a Facebook account or a small online advertisement might not seem like enough for most businesses – but it...