Over the past several years, the U.S. economy has struggled to gain any sort of momentum. Since the Great Recession, consumer confidence has been low, and as a result many companies across the country have struggled to boost sales and connect with customers.

While conditions have recently started to improve, small businesses should still want to find creative and effective methods to increase their bottom lines. Thankfully, there are a number of simple ways to do this, from quality financial tips to a few business tricks.

In order to get started, here are some things you might want to know:

Economic confidence hits 2014 high
One year ago, American's confidence in the economy reached its highest point in years, although since that time it has steadily dropped and battled to return to that level once more. This is according to Gallup's U.S. Economic Confidence Index, which recently ticked down to -15 in the middle of June. While this is the best it's been this year, there is still some work to be done before it can return to a positive level.

For the Gallup index, researchers look at consumers' views on the existing economy as well as any future trends. Results indicated that only 21 percent of Americans consider the current economy to be good or better, while 35 percent believe it is poor. Overall, the trends present in 2014 have been relatively stable, while conditions last year fluctuated significantly. 

Find creative ways to sell
Given the down view Americans have on the U.S. economy, it may be challenging for some businesses to convince them to spend money. However, it is hardly impossible, and there are plenty of creative solutions that you can use to boost sales and reach out to new customers.

For example, your financial plan may receive a jolt with a focus on the Internet. Online sales are a significant part of today's economy, and revamping your website to attract users is a smart move. According to Entrepreneur magazine, this can be achieved by updating your online copy. This can be completed in several ways, such as offering a limited-time price discount, creating new bonuses for buying before a deadline, and limiting quantity of your products – or increasing the amount for a short time only. 

These sales tricks can be a great way to encourage people to buy now, even though their opinions of the U.S. economy aren't great. As a result, you may see that your business can thrive no matter the financial conditions present across the country.