Customers are the most important part of a small business. Without the people on the ground buying products or services, there is no reason to do anything else behind the scenes. This is why it is so crucial to make sure their experiences are as good as possible.

If they aren't, the company's financial plan may end up in a little bit of trouble. Therefore, it is up to the small business owner and every employee on board to ensure that consumers leave the store – or the website – with a positive memory intact. If they don't, that could signal bigger problems on the horizon.

So, to avoid any of these issues, here are a few tips and tricks to improve the customer experience:

Don't believe the myths
Myths about customers appear to pop up at every corner, and all these misconceptions do is lead a small business owner astray. With that in mind, one of the best things an entrepreneur can do is ignore all of these misleading tall tales.

For example, Entrepreneur magazine noted that not every customer is the same, even though many people believe that. A firm may have a business and financial plan tailored to the customer, but the only ones that truly work can be applied to the unique needs of every person. What brings people to a company is different, even if the product is the same. A venture that forgets this key element could end up missing out on some serious opportunities.

In addition, a small business shouldn't believe that the customer is always right, Entrepreneur magazine explained. In fact, there are many times when they are wrong. But, it is smart to let them vent and complain, even if they are off base.

Always listen first
The best way to improve the consumer experience is to be a company that listens first. According to the U.S. Small Business Administration, this trait can boost customer service and increase productivity.

To establish that a small business is indeed listening, employees should focus on two areas – customer interaction and the feedback stage. During day-to-day conversations, it can be helpful to pay attention to the consumer's body language, word choice and tone. These can signal their true intentions, and allow a company to respond better. If talking to them face-to-face isn't possible, provide surveys and stay active on social media to encourage discussion.