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Should you use emoticons in business communications?

The do’s and don’ts of beta testing

You probably entered the entrepreneurial life believing you had a great product. Do you have evidence to back that up? Beta testing for new products before they hit the market is crucial. With an abundance of observations from potential users, you'll be able to...
Should you use emoticons in business communications?

Why should you avoid using blue in your brand?

We are surrounded by colors in our everyday lives. You might wear a grey suit while walking in the yellow sunshine before entering a blue office. Maybe you thought you'd brighten up your outfit with a green tie or blouse. No matter where you look, your eyes...