Small businesses understand that to see the best return on investment, they need to have a sound financial plan that reflects their goals and ambitions, as well as modern trends that help get them there. Marketing and consumer strategies have changed vastly in the last decade as more shoppers migrate to online experiences, even going so far as to purchase things online from the very store they're standing in.

Creating a mobile-friendly experience for consumers is not only useful for bringing in more sales,
but also builds productivity by allowing employees to work anywhere, any time. Adding to this utility is the fact that many workers already have their own tablets and smartphones, it makes mobile workforce a great business tip.

SMBs get bigger voiceThe online world does not care how big or small a company is, but only how well it can advertise. An entity that has a superb marketing strategy and is able to effectively reach more interested consumers will be accepted and used by more shoppers, the most desirable outcome for many entities.

Being received in this way requires companies to be tech-savvy, and as new SMBs get started, working these strategies into a financial plan may even make them more appealing to lenders and investors. ZDNet wrote some technology firms are looking to assist small businesses by providing them with mobile device support. Hewlett-Packard recently announced its new device and software lineup will support smartphone and tablet initiatives in the workplace, making these devices and networks more secure and easier to support. This in turn should make them more appealing to smaller entities, as affordability with the promise of better revenue and productivity may make them an ideal addition to businesses on a budget.

Building identityMobile presence provides companies of all sizes the ability to broadcast their corporate messages well beyond previous limitations of print, television and even internet on its own. Most mobile users are getting online to shop and browse the news, ComScore reported, showing that more than 80 percent of all access is driven toward retail. What's more, conversion to sales rates on mobile are already leading to more sales, as shown by the restaurant industry's high revenue turnover from smartphone and tablet inquiries.