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Why should you avoid using blue in your brand?

Why should you avoid using blue in your brand?

We are surrounded by colors in our everyday lives. You might wear a grey suit while walking in the yellow sunshine before entering a blue office. Maybe you thought you'd brighten up your outfit with a green tie or blouse. No matter where you look, your eyes...
Why should you avoid using blue in your brand?

4 Ways to Avoid Being a Pushover

There’s being nice, and then there’s being a pushover. When running your small business, the latter term shouldn’t describe you. You won’t accomplish anything without letting your employees and clients make all the calls. To be a good employer...
Why should you avoid using blue in your brand?

How can you use the Apple Watch for business?

Wearable devices are becoming all the rage among consumers. From tracking health to knowing their schedules, these gadgets are growing in popularity. Apple's recent release of its Apple Watch further shows how people are looking for the next best thing for...
Why should you avoid using blue in your brand?

How to create an effective call to action

We all get those emails that let us "Shop now" simply by clicking on a link. We also see those buttons that state "Free Download." They encourage people to follow through to companies' websites or more premium content. As a small business...