Like for any person, a startup's health can flounder. While there isn't a specialized "venture doctor" to call, there are several steps a small business owner and entrepreneur could take in order to get the company back on track.
Oftentimes, the hardest part of running an organization is experienced right at the beginning. Even great planning, preparations and financial management won't account for everything, and little bumps and bruises along the line could turn into serious problems.
To stop these roadblocks from getting in the way of a small business, here are four financial tips and management tricks to get a startup off the ground:
1. Find a specific niche
What sets the small business apart from its competitors? In many cases, it may not be the product at all. According to Drew Hendricks, contributor to Forbes, a niche could be an avenue to raising capital. For example, grants may be available for certain companies or owners, like single moms. Better yet, a specific niche can make a pitch to investors easier and more clear, and some backers may prefer one unique segment over another.
2. Take out a loan
Finding the funds for a small business can be tricky, but thankfully there are plenty of commercial loans available to those who want them. Hendricks explained that specialized options exist for any startup, and these can be tailored to a venture's exact needs. Before seeking financing, it helps to have the business model planned out clearly. The more details, the better – and a sound plan will increase the odds of landing that perfect loan.
3. Build better communication
One problem any business has, no matter the size, is communication. David Hassell, founder and CEO of software and service firm 15Five, wrote in an article for Entrepreneur magazine that discourse is a requirement for innovation and success. Clear conversations between employees will keep everyone on the same page and working toward a similar goal. On the other hand, a breakdown here will lead to widespread negative effects throughout the operation. Generally, the best startups are better at communicating.
4. Keep the business plan on track
As a startup gets underway, increasing sales and more customers could lead a small business owner away from their vision. This is because it is easy to get excited and move ahead quickly, but that could be disastrous. Instead, it is important to remember to keep a business and financial plan on track. Each decision has to be tied into the overarching goals, and the strategy and company culture have to be key factors in any decision.