Social media marketing advice for the holidays

Social media marketing advice for the holidays

The holiday season is fast approaching, and with it will come a wave of marketing campaigns, many of which will be based out of social media platforms this year. In the U.S. alone, customers are projected to spend $650 billion on holiday shopping, according to an...
Social media marketing advice for the holidays

Changes to FICO have benefited small businesses

Fair Isaac Corporation's new credit scoring model has been a boon to sole proprietors. FICO recently made changes to the way it calculates credit scores by minimizing the impact of medical debt, according to Inc. Sole proprietors' businesses are usually linked to...
Social media marketing advice for the holidays

5 tips on building brand loyalty

Brand loyalty is hard to come by and business owners should be doing everything they can to ensure that consumers keep coming back. Many people have taken to the Internet to do much of their research and shopping, a transition which has been a detriment to brand...
Social media marketing advice for the holidays

5 tips for attracting the best talent

Small businesses often live and die by their talent, so how do owners attract employees knowledgeable enough to keep the company alive?It can be understandably assumed that large competitors are better suited to acquire the talent that smaller businesses envy....
Social media marketing advice for the holidays

4 suggestions to improve the break room

Break rooms are an important space in any small business, and maintaining one that is clean and entertaining for employees is essential to sustaining a good morale. These rooms are often overlooked, explained Inc., but a bad break room can eventually lead to...