Oct 7, 2014 | Running Your Business
A good pricing strategy is vital to a prosperous business, but difficult to nail down. The question of pricing involves a fragile balance. If you charge too much for your service, no one will want to purchase it. Ask for too little and you'll be struggling...
Sep 30, 2014 | Running Your Business
The holiday season is fast approaching, and with it will come a wave of marketing campaigns, many of which will be based out of social media platforms this year. In the U.S. alone, customers are projected to spend $650 billion on holiday shopping, according to an...
Sep 26, 2014 | Running Your Business
Fair Isaac Corporation's new credit scoring model has been a boon to sole proprietors. FICO recently made changes to the way it calculates credit scores by minimizing the impact of medical debt, according to Inc. Sole proprietors' businesses are usually...
Sep 26, 2014 | Running Your Business
Brand loyalty is hard to come by and business owners should be doing everything they can to ensure that consumers keep coming back. Many people have taken to the Internet to do much of their research and shopping, a transition which has been a detriment to brand...
Sep 25, 2014 | Running Your Business
Small businesses often live and die by their talent, so how do owners attract employees knowledgeable enough to keep the company alive? It can be understandably assumed that large competitors are better suited to acquire the talent that smaller businesses envy....
