If you're utilizing keywords and social media, but your small business's website traffic isn't increasing, try looking toward alternative solutions.
There are a few key requirements for business owners seeking to attract visitors to their website. However, these tools don't always worked as planned. If your web traffic has grown stagnant, even though you're following the search engine optimization rule book word-for-word, you may have to enhance your strategy. Read the guidelines below in order to learn more about integrating new tools into your web traffic development plans.
1. Optimize your internal links
Improving your internal links will help search engines identify which pages are most important on your website, according to Small Business Trends. In addition, they will help visitors navigate your site more easily. Complex websites risk losing consumers during the lengthy navigation process. Make a list of the most valuable pages for your small business, and then link to them internally. Include a keyword related to the target page in the links. When you do this, search engines will associate those keyword links with your business's most important pages, and subsequently rank them higher.
2. Stay in contact
Make sure you don't lose the customers you already have by remaining in contact with them, Entrepreneur suggested. One way to do this is request customers' email addresses during the checkout process. After individuals have provided contact information, remind them why your business is unique with regular messages about upcoming deals and products. However, if you take this route, make sure that you don't over-message customers – something which may annoy them. In addition, recipients must be provided with the option to request an email stoppage.
3. Utilize long-tail keywords
If regular keywords aren't working for your small business's website traffic, try out long-tail keywords. These are different because they consist of several words, and thus are more specific and less competitive than typical keywords. Small Business Trends suggested identifying a long-tail keyword, then capturing it in the Google Keyword Planner.
The vast majority of search queries make use of long tail phrases, which makes them extremely valuable.
4. Make it mobile
Consumers are shopping on all kinds of devices, which means your small business's website should be adaptable to a number of different screens, according to Entrepreneur. For computers, tablets and smart phones, make sure that you are implementing the best designs possible. Adapt your website or business's app to the various screen sizes and device purposes. If your website isn't optimized for each screen size then consumers may be discouraged by the constant adjustments they will have to make in order to navigate.
5. Perfect your meta titles and descriptions
Meta titles and meta descriptions are important for your website's rankings, Small Business Trends noted. Using unique titles and concise product descriptions will help your website rise up the search engine rankings. The description is the sampling of text that appears beneath the links provided in any search query. Insert keywords into the content, but make sure that the words still flow accurately. When writing, keep in mind how advertisements are written, because this is basically what your meta title and description are.
6. Let the consumers share
People like to share compelling content, so give them the tools to do so, Entrepreneur explained. Provide engaging content that people will want to share with their friends and family. Consumers will become another branch of your marketing team and encourage others to learn more about the services that you offer.
For more information on how to pay for website redesigns or content creation, speak with web developers, as well as a financial services expert, in order to devise a strategy.