Creating the ultimate customer experience should be a priority for businesses. While it may be easier in person, making consumers feel included is important regardless of location. Creating an online community is essential for succeeding in today’s technology-driven world. However, according to The Huffington Post, only 39% of companies provide an excellent customer experience. Take a look at the tips below for how to make your customers feel welcome on your pages.
1. Produce Content They’ll Care About
Consumers are visiting your website or social media pages for specific reasons. They want to know about your company, product, and industry, so stay on topic, as Entrepreneur suggested. They don’t want to read articles on topics completely unrelated. Your clients would have visited different sites if they wanted to know about other subjects. Instead, highlight how your business can help them or report on other items they’d be interested in.
2. Engage Your Clientele
Customers don’t post on your social media pages for fun–they usually have a purpose. They might have opinions or questions, and it’s your responsibility to answer. According to HuffPost, approximately 71% of consumers are more likely to recommend a brand that quickly responds. Post content that your followers will find interesting, and then proceed by answering any comments. If people send new customers your way, they will increase funds in your business banking account.
3. Create a Consumer Community
While your customers want to communicate with you easily, they also want to be able to talk to each other without your interference, Entrepreneur explained. Create online forums strictly for consumers to talk back and forth on. While you can monitor it and provide feedback when necessary, allow them to answer each others’ questions and offer alternative uses for your product. It might increase sales.
4. Embrace Both the Old and the New
Not only does this mean appealing to all demographics, it also means catering to all forms of technology. Today’s society is always on the go, so mobile access is vital. As of January 2014, 42% of American adults owned a tablet and by October of the same year, 64% had smartphones, according to Pew Research Center. Ensure your social pages are mobile-friendly so customers can access them anywhere. You’ll lose followers and business if you’re only reachable via a computer.
Customer experience is important, and creating a positive one online is just as necessary as onsite. You’ll have a happier, loyal clientele by responding to your clients and allowing them to talk to one another.