When everything is going well, it can be easy to forget about money and a financial plan. But, doing so may be a mistake.

Any entrepreneur working to keep their startup above water must be constantly learning, growing and listening. New pieces of advice could come from anywhere, and there is never a bad time to reassess the company's goals. Above all else, a priority should be placed on funding, profit, revenue and similar metrics. This way, the capital will always be there to maintain expansion.

In addition, it may be helpful to pay attention to these four financial tips and tricks to keep a startup afloat:

1. Don't do it all alone
Many entrepreneurs may feel like they have to run their business all by themselves. According to Inc. magazine, this may not be the best idea. Instead, consider bringing in a partner or two to help round out the roster and provide new skills to the venture. This can make a difference at the end of the day, and there is no reason to forgo a support system. What's more, financial advice can be acquired from a community bank or other trusted expert, in order to further get ahead in the industry. 

2. Have one clear goal
A number of benchmarks are great for any startup, but the entire company has to have one clear goal. This will keep all employees working in the same direction, the news source noted. Even worse, two partners who aren't on the same page could spell disaster for the venture. Have a conversation about the desired direction as early as possible, so there is no gray area.

3. Take advantage of computers
For many startups, money is tight when first getting going. According to Forbes, it may be best to go virtual in order to save some cash. For instance, running a startup from home or a coffee shop can cut back on serious overhead costs, instead of paying rent on an office. A virtual workforce, with a collection of staff members working from home, can be much more affordable and efficient. Then, once the money starts to come in, that first office can be acquired. 

4. Use social media
A marketing strategy is expensive, especially for a fledgling venture. Instead, consider using social media, which can be a major time investment but a fairly small financial one. Forbes explained that this avenue is ideal to reach a large number of potential clients and spread the word about the products or services. Sites like Facebook or Twitter can communicate this message quickly.