Letting an employee go is one of the most challenging tasks a leader can face. As a small business owner or manager, you often have the responsibility for making tough decisions, and terminating someone’s employment is rarely easy or enjoyable. However, it’s an unavoidable aspect of running a business and ensuring its success.

Success in business doesn’t happen in isolation; it requires visibility and recognition. For potential customers to choose your products or services, they first need to know you exist. This means actively finding and utilizing ways to promote your business and make it stand out in a competitive market.