In today’s day and age, social media is an incredibly important part of the business world. Job seekers use sites such as LinkedIn and Facebook to connect with potential employers, and companies use these same sites to see if their candidates are up to no good.

Entrepreneurs such as yourself have dedicated a significant amount of time and money into their small businesses. As a result, they want to make sure that everything succeeds – from the financial plan down to daily customer interactions.

A small business depends on its people. Without a strong company full of dedicated, driven employees, it will be challenging to achieve success.

Odds are, you aren’t a fan of picking up the phone and making sales calls. While this job isn’t enviable, it is necessary, and without strong salespeople your company may have a hard time finding customers and improving the bottom line.

Online, you can find a variety of social media sites that are perfect for marketing, including Facebook, Twitter and LinkedIn. However, one may be overlooked in the business community: YouTube.